Building marketing teams
To grow the brands and businesses of tomorrow.
Your Trusted Partner for Marketing Capability and Transformation
IT’S AN EXCITING TIME TO BE A MARKETER
As marketing shifts from a support function to one leading the long-term commercial agenda, many organisations are embracing the benefit this brings.
Plus, new technology, new approaches and latest thinking is improving our understanding of human decision-making and how we interact and engage with our consumers.
These changes have resulted in an increased breadth & depth of roles and increased accountability and ever-changing approaches, which is rewarding.
But we know many leaders and their teams are feeling overwhelmed and lacking fulfilment.
WE HEAR YOU AND WE’RE HERE TO HELP
We partner with passionate marketing leaders to
- Create teams of successful and fulfilled marketers
- By developing the holistic skills and behaviours to grow the brands and businesses of tomorrow
- Ensuring your teams have the clarity, motivation, empowerment, support and inspiration to lead the long-term commercial agenda and deliver on the true potential of marketing.
technical skills
personal understanding
soft & leadership skills
Our Clients
WE UNDERSTAND THE CHALLENGES CURRENTLY KEEPING MARKETING LEADERS AWAKE AT NIGHT…
Together we’ll face into the change you need.
Whether that’s gaining clarity on the role marketing needs or wants to play in your organisations…
To transform the role and capability of your marketing team.
From capability assessments to identify gaps and empower your teams with the skills and mindset they need…
Right through to motivation, inspiration, best practice and latest thinking & approaches to drive true marketing excellence in your team.
With our proven track record working with leading household brands and having trained 1000s of marketers across multiple sectors and industries, you can trust us to deliver results and make a positive impact on the careers and lives of your team and you.
WHAT DO WE MEAN BY WHOLE
We believe that marketers have the power to be change-makers
Setting & leading the long-term commercial agenda and elevating the role of marketing in their organisation. But this takes holistic development – technical skills, soft & leadership skills and personal understanding.
Founded by Abby Dixon FCIM, 25 + years award-winning marketer and consultant, accredited trainer and coach, author, podcast host and self-confessed marketing geek – alongside her lovely team of experienced consultants and coaches – our mission is to support the marketers behind brands and businesses to develop holistically to become whole marketers.
We’ve got you.
Our Services
Clarity &Motivation
STRATEGY
Vision / purpose setting for your brand, business and marketing function
Long-term strategy and strategic choices and plans
Marketing transformation to step-change the role and capability of your team
CAPABILITY
Frameworks and assessments
Analysis of skills gaps
Setting expectations and recommendations for development plans and programmes
MARKETING EXCELLENCE
Defining your marketing approach and ways of working
Thinking tools and processes for consistent quality
Underpinned by culture and behaviours for best-in-class work
EMPOWERMENT
TRAINING
Bespoke training that’s delivered and embedded to your team’s needs
Close a specific knowledge gap or create a programme to build capability
Created and facilitated by experienced, accredited trainers
WORKSHOPS
Wide range of holistic topics – technical skills, soft & leaderships skills and personal understanding
Book as standalone workshops or as part of a Whole Marketer programme
Facilitated by accredited trainers and coaches
TALKS
Passionate speaking, over a range of holistic topics
Empowering marketers to be successful and fulfilled
Sharing the latest approaches, thinking and techniques in our profession
SUPPORT
COACHING
Coaching for marketers – choose 1:1 or group coaching
From experienced ICF accredited coaches with marketing backgrounds
Build personal understanding, clarity on strengths, values, goal-setting and what’s holding you back
TRUSTED ADVISOR
Speak to us in confidence
Gain builds, perspective and external viewpoint
Confidential support on the issues keeping you up at night
MENTORING
For mid – senior level marketers
Mentoring to improve knowledge or understanding on key skills and experience areas
INSPIRATION
KEYNOTES
Keynote speaking for your next conference, event or team day
Panel hosting
INSIGHT
External perspective or stimulus
Delivered by us or via our extended network
RESOURCES
Download tools and workbooks for you and your team
The Whole Marketer book
The Whole Marketer podcast, listen to over 150 episodes
featured in
Free leadership tool – Define your authentic leadership style
Authentic leadership isn’t just about standing confidently in our power. It’s about leading as our true selves with more clarity and intention and empowering those around us to do the same. As when one rises, we all rise.
Download our workbook to get started on finding your authentic leadership style.
“I could not think of anyone better than The Whole Marketer to come in and support us with this journey. We are already benefiting from Abby’s expertise, years of experience and holistic approach.”
“I completed The Whole Marketer’s Leadership Masterclass – a brilliant course focused on building authentic and intentional leadership in marketing and beyond. I’ve come away with a clear sense of how to lead with purpose, stay true to my values and better support my team.”
“Really energetic, engaging and (importantly) practical session. Excellent balance of theory, advice and real-life examples – loved the fact that Abby was willing and able to open up an honest, open and authentic dialogue, which gave her advice and theory practical application. She had that lovely balance of gravitas and humbleness, speaking person to person.”
“When Abby joined us to work on psychological safety with our leadership team, she quickly identified deeper organizational needs that we hadn’t fully recognized. What began as a focused initiative evolved into a comprehensive transformation of our team’s vision, purpose, and role clarity. Abby skilfully facilitated this expanded scope, helping each team member develop career plans that aligned with our newly defined direction. Her combination of emotional intelligence, strategic thinking, and infectious energy makes her an exceptional catalyst for team transformation.”
“It was so engaging, the carefully designed workshops during the session drove lots of useful conversation, inspiration and tangible actions. We will be definitely asking The Whole Marketer to join us again!”
LATEST NEWS
The Whole Marketer Podcast – Episode 153
Episode #153. This topic is a technical and human skill that all marketers should strive to develop in order to solve problems and inspire new thinking, ideas, products and experiences for your consumers and your organisation… we’re talking about creating a culture...
Marketing Week Feature: The Power of Humility
In Abby's latest column for Marketing Week, she explores an understated leadership trait that she believes that fosters a culture of curiosity, inspiration and psychological safety... humility. Humility is the ability to share honestly when we don’t know or...
The Whole Marketer Podcast – Episode 152
Episode #152. Today’s focus is a technical skill on advertising – specifically the significant implications of uninspired advertising and how to overcome dullness in your work. Abby’s guest expert is Adam Morgan, legendary marketing strategist, speaker, podcast...
The Whole Marketer Podcast – Episode 151
Episode #151. Today’s focus is a technical skill on how to step change growth of your brand or business. When we refer to step change, we don’t mean incremental movements in growth, but a bold, substantial shift; whether that’s a significant reversal of brand...